OZIQ-OVQAT MAHSULOTLARI MAHALLIY BRENDINI MILLIY BRЕNDGA AYLANTIRISH STRATEGIYASI
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Abstract
Ushbu maqolada oziq-ovqat mahsulotlari milliy brendini yaratishning nazariy-uslubiy asoslari tadqiq etilib, muallif tomonidan “brend” va “milliy brend” atamalariga izoh berilgan. Muallif tomonidan oziq-ovqat mahsulotlari milliy brendini shakllantirishning marketing strategiyasini ishlab chiqish bo‘yicha ilmiy taklif va tavsiyalar taqdim etigan.
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